Why
Why
We're on a mission to help create a future where all investing is sustainable investing.
What
What
We believe that showing what matters with our dollars is one of the most powerful ways to address the defining issues of our time.
How
How
We help provide personalized sustainability solutions to investors that aim to move money towards companies that treat people and the planet respectfully.
Who
Who
We are a team with institutional investing, technology, data, and design expertise representing over 15 countries.
More about us
Once upon a time...
Ethic's story began in late 2015 when our founders started looking for the most effective way they could make an impact through their unique skills. With backgrounds in finance, institutional investing, engineering and design, Johny Mair, Doug Scott and Jay Lipman founded Ethic with the mission to help create a world where all investing is sustainable investing by bringing together two traditionally separate communities: sustainability and institutional quantitative finance. Read more about our story in this Access Ventures interview with our founders.
Read the interview
Johny Mair (left), Doug Scott (center) and Jay Lipman (right)
Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.—Barack Obama
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.—Dr. Seuss
When one tugs at a single thing in nature, he finds it attached to the rest of the world.—John Muir
"Find out who you are. And do it on purpose."—Dolly Parton
If the person you are talking to doesn't appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.—Winnie the Pooh
Sometimes taking time is actually a shortcut.—Haruki Murakami 
Normality is a paved road: It's comfortable to walk, but no flowers grow.—Vincent Van Gogh
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.—Maya Angelou
Seek simplicity, but distrust it.—Alfred North Whitehead
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.—Albert Einstein
Fast forward
Since our founding days, we've been keeping pretty busy. We've assembled a team with a diverse set of expertise and together we represent over 15 countries. We've built technology that helps empower wealth advisors and investors feel excited about having the sustainability conversation and understand the world of sustainable investing. We've already transitioned over $1B and counting into sustainable strategies, and we've only just begun creating our vision of helping to create a future where all investing is sustainable investing. (We've also managed to have a little fun while we were at it.)
Backed by top-tier investors
We take our work seriously
(but not ourselves)
Our team may be hard at work on our mission, but we're never too busy to stop and tell you a dad joke.